Generally, a company’s name has the greatest influence on the amount of business it will attract. It’s amazing how a name says a lot about your business and this really needs to be considered when choosing a domain name as well. At one time, domain names were so expensive, only companies wanting to protect a particular brand used them. As the use of technology has skyrocketed, so has the use of domain names causing a decrease in the prices. Because of the easy affordability, it’s hard to take a company seriously that does not have a domain name.
Obviously, the domain name helps to describe what the company is about. When you are trying to decide what name to go with, choose a name that not only describes the product or company, but also one that is easy to remember and easy to spell. A name that makes it easy for search engines to locate the website, especially if the name is misspelled, works best. Always think about keywords and popular search terms to locate the domain name. Choosing an unconventional way to spell a familiar word makes the domain name easier to remember. This is extremely helpful to those searching for a particular company or brand that sticks out from other companies and brands.
In addition to the domain name, it is important to be sure that the website visitor remembers the extension that goes along with the domain name. For example, if the domain name ends with a .org extension, it’s important to make sure something reminds the visitor of the .org extension. If the visitor forgets to add the .org and adds a .com extension with the correct domain name, the search engine ends up visiting a completely different website which defeats the purpose of having an outstanding domain name.
If the domain is used to promote a particular product, consider using a name that will appear as relevant to the search engine list results. To drive more traffic to the website, consider using a domain name that uses frequently searched terms for your industry. Most importantly, don’t become some immersed in the language you use as a marketer in your industry, use the words that your customers use. If you normally use a very high-tech term for something, see if this is what your customer uses. Chances are, unless you offer a very high tech product or service, your customers may be describing what your company has to offer in different more laymen’s terms. At the same time, be sure to be specific. For example, if the website sells women shoes, choose a name that describes a particular shoe such as highheelshoes.com rather than womenshoes.com. If trying to promote a particular product consider a name such as weightlossbyfasting.com instead of weightlossproducts.com. Since the weight loss industry is one that has a lot of competition, it’s important to search all supplement domains available in order to choose the right one.